Yi Jing Fly


My passion is in discovering beauty and understanding society – learning about our broader human condition and cultural trends through the lens of design and the arts. This stems from my background in fashion design, fine art and art history, as well as critical and visual studies.

My graduating thesis “China Too Cool: Vernacular Innovation and Aesthetic Discontinuity of China” is a cultural and ethnographic introspection on the rapid urbanization of China. It analyses the aesthetic subculture of “Too Cool,” using it as a lens of understanding the economic and generational differences in China. My strength is in thinking laterally and finding a framework of understanding broad cultural trends through unique perspectives.

I was born in Shanghai, China, grew up in Singapore, and later fell in love with the aesthetics and cultures of Japan. All three places and cultures have deep importance in my heart and influence the kinds of questions I wish to explore with my work.

I am interested in the peculiarities of everyday life, and seeks to bring attention to the ordinary through photography and prose. I also have a podcast, Framing Visual Culture, where I speak with academics and industry experts on topics around design, aesthetics, art, and culture.

Leave a message! 

Using Format